B+LNZ is undertaking consultation on a proposal to increase sheep and beef levies to accelerate investment in four important programmes.

It is seeking farmers’ views on a plan to increase the sheepmeat levy by 10 cents to 70 cents per head and the beef levy by 80 cents to $5.20 per head.

The additional levies would be invested in the international activation of the Taste Pure Nature origin brand and the Red Meat Story, helping the sector lift its environmental performance and reputation, telling the farmer story better, and strengthening B+LNZ’s capability to address biosecurity risks.

Consultation on the levy proposal is running until 13 July.

Source: Beef+Lamb New Zealand