Plant & Food Research refreshes its branding to provide a new look and a new perspective

Plant & Food Research – Rangahau Ahumāra Kai has announced that, from today, it will start to look and sound a bit different.

Roger Bourne, General Manager Customer & Brand, says

“We want to get into a really great conversation with our customers, our collaborators and consumers on how science can help shape a Smart Green Future for Aotearoa New Zealand and the world. Over recent years we’ve seen a huge leap in demand for our science from industry and we’ve invested significantly in the talent, technology and resources required to meet that expectation.

“We’ve also seen a really genuine new interest from wider society in the role of science in things that matter to them – areas like nutrition, sustainability, employment and social development. We feel it’s time to invest more in those conversations.

“The COVID-19 pandemic accelerated the need to have that kōrero (discussion). Right now, there’s an almost perfect fit between what motivates us and what Kiwis and consumers globally want – healthy food from the world’s most sustainable systems.

“We know our mahi (work) can help deliver for people, planet and profit– and we need to let more people know how.

“We’re refreshing our brand to help that conversation flow. In a busy world we know the logo, language, photography and design we use will help us connect better with more audiences. And we really believe that when used well, these elements can help tell an authentic story of our love of science, things that live and grow, food and sustainability.

“Over the coming months we’ll be bringing our vision of a Smart Green Future,Together to audiences in industry and in the wider community. We’re ambitious. We’re looking to show leadership on topics that matter, ensure science has a voice on the future, celebrate partnerships and open new doors and to attract amazing new collaborators and colleagues.

“We’re an Institute of 1000 people and by working with great partners who grow, fish, harvest and share food we touch the diets, lives and livelihoods of millions. By sharing these stories we’ll learn more about ‘what’s next’ for our Institute and how we can help create a better future.”

Source:  Plant & Food Research

Author: Bob Edlin

Editor of AgScience Magazine and Editor of the AgScience Blog

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